The Changing SMB Landscape
A 2025 report from the Global Technology Industry Association (GTIA) shows that 95% of small businesses now rely on digital platforms for daily operations.
That quiet revolution reshaping small and mid-sized businesses is exactly where Gegidze Group is betting next.
After turning Team Up into one of Europe’s fastest-growing remote hiring platforms, scaling it fivefold in a single year, the group is now investing in Unitty.io, a platform built to automate how modern businesses sell, serve, and grow.
It’s more than another tech deal. It’s a signal.
Because the numbers say what every founder already feels: digitalization isn’t a future anymore, it’s the way business runs right now.
The SMB Group calls this “the age of integration,” where finance, marketing, and operations finally speak the same digital language. The OECD reports that companies embracing this shift outperform traditional peers on revenue, productivity, and innovation.
Technology has become the silent business partner: tireless, data-driven, and always on.
And that’s the market Gegidze Group intends to lead.
Unitty.io: The New Bet
Unitty.io isn’t another CRM. It’s the system that comes after all of them.
Born from a 10-year partnership between Giorgi Kordzakhia and Zoho Corporation, it’s not a tool you learn, it’s one that learns you.
For years, small and mid-sized businesses have tried to simplify their operations by stacking software: a CRM for sales, a chat app for communication, a dashboard for reports.
Unitty.io does the opposite. It replaces that stack with a single, ready-made platform that simply works, out of the box.
The idea is simple: instead of giving users more tools to manage their work, Unitty.io acts like a digital colleague that manages work itself.
When a client doesn’t respond, it follows up.
When an important deadline is coming, it reminds you.
When a deal goes cold, it flags why and what to do next.
It doesn’t need configuration, plug-ins, or technical training. It just fits into the daily rhythm of business and keeps everything moving, like an extra team member who never misses a task, forgets a conversation, or loses a client in the rush.
Early users are already seeing measurable results: up to 40% higher sales and 25% lower operational costs in their first year. Not through extra hiring or endless integrations, but by finally having one platform that thinks, tracks, and acts on their behalf.
Georgia’s Digital Moment
What’s happening in Georgia right now mirrors a global trend: the decentralization of innovation.
The tools once built in Silicon Valley are now being designed, developed, and deployed in Tbilisi, not as copies, but as products born from real CRM challenges.
With Unitty.io, Gegidze Group isn’t just investing in a product. It’s investing in a shift, where automation becomes accessible, where technology becomes human, and where small businesses in emerging markets compete on equal ground with anyone, anywhere.
The next chapter of entrepreneurship won’t be written by those who work harder.
It will be written by those who work smarter, and the systems that make that possible.
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