What to Know About Touch.Point 2024 Speakers

Touch.Point 2024 is bringing together an exceptional lineup of industry leaders and innovators. Here’s a glimpse of some of the speakers who will share their insights and expertise at this year’s event:

Louisa Ferguson – Global Head of Marketing Experience at Spotify

Louisa leads Spotify’s integrated marketing and product initiatives, including the renowned Spotify Wrapped campaign. At Touch.Point, she’ll discuss Spotify’s marketing strategy in emerging markets like Georgia, highlighting the importance of authentic localization powered by technology and personalization. Louisa will offer a behind-the-scenes look at Spotify Wrapped and explore how the brand balances global and local strategies while keeping users at the core.

Dot Lung – Mother of Social Dragons

Dot Lung, a digital marketing guru, will present “Personal Branding is the Future of Marketing.” She’ll reveal the six elements essential for growing your influence on social media, building brand awareness, and creating effective strategies for navigating the digital landscape. Entrepreneurs looking to enhance their visibility won’t want to miss her session.

Tommy Petrov – CEO at CopySight AI

Tommy, with a rich background in visual communication and technology, will delve into “The Forbidden Magic: Harnessing AI’s Power Without Breaking the Law.” He’ll demystify AI-generated content’s legal complexities and provide practical insights for navigating copyright issues. Additionally, his workshop “Pathfinder: Your Interactive Go-To-Market Mapping Session” will help entrepreneurs develop tailored market entry strategies.

Gabriella Texeira – Strategy Director at DAVID Madrid

Gabriella will present “Not A Regular Trends Report,” showcasing how pop culture can illuminate cultural movements and prepare brands for the future. With over 13 years of experience working with brands like Netflix and Meta, her insights are invaluable for understanding and leveraging trends.

Andreas Panagiotopoulos – Founder/Creative Director at Uncloudy & Co

Andreas will explore “Metaverse: The Good, the Bad, and the Ugly,” discussing the latest developments in the space, including Apple Vision Pro. He’ll examine the intersection of gamification and customer experience, offering a forward-thinking perspective on the opportunities and constraints of the metaverse.

Ziv Meiri – Advisor in Creative, Brand, and Marketing

Ziv, with experience at Google, McCann, and PepsiCo, will lead a workshop on “Compressing the Creative Pipeline – From Challenge to Execution in 90 Minutes.” Participants will tackle real-world marketing problems using AI tools, streamlining the creative process from strategy to execution.

Timmy Ghiurau – Innovation Leader at Volvo Cars

Timmy’s keynote, “Snap Back to Reality Here Comes Gravity – A Presentation of Future Tech, Mobility,” will explore future technologies in mobility, including virtual and augmented reality, eye tracking, and virtual simulations. With a background in innovation and a passion for redefining mobility, Timmy’s session promises to be enlightening.

Bence Bodnar – Independent Creative Director

Bence will discuss “Creating Culture, Not Commercials,” offering insights on building brands that evolve with internet culture. His work spans breaking world records and creating engaging content for a variety of platforms, making his session a must-attend for those looking to stay ahead in the digital age.