Total advertising revenue of Georgian TV channels amounted to 137.2 million GEL in 2018, which is 9.4 million GEL less than in 2017.
Out of total of gross revenues of Georgian TV Channels 48.9 million GEL is on GPB and 7.6 million GEL on Adjara Public Broadcaster. Accordingly, if the public broadcaster is removed from the list, since it’s on budgetary financing, the private TV channels revenues equalled to 80.7 million GEL last year, which is far less then that revenues earned by the private channels in 2017, precisely, in 2018, TV revenues have been reduced by 16.9 million GEL.
2018, the Top 10 earners:
-
Public Broadcaster – 48.4 million GEL
-
Rustavi 2 – 32.2 million GEL
-
Imedi – 28.6 million GEL
-
Adjara TV and Radio – 7.6 million GEL
-
TV 1 – 3.3 million GEL
-
Silknet – 2.9 million GEL
-
Iberia TV – 2.1 million GEL
-
Media Union Objective – 1.9 million GEL
-
GDS TV – 1.5 million GEL
-
Setanta Georgia – 0.6 million GEL
As for the income received from sponsorships and advertisements, Georgian TV channels earned 67.2 million GEL, which is 1.7 million GEL less than that in 2017.
TOP 10 TV companies by advertising and sponsorship:
-
Rustavi 2 – 27.1 million GEL
-
Imedi – 21.9 million GEL
-
TV 1 – 3.2 million GEL
-
Public Broadcaster – 2.8 million GEL
-
Silknet – 2.1 million GEL
-
Iberia TV – 2.1 million GEL
-
GDS TV – 1.5 million GEL
-
Setanta Georgia – 0.6 million GEL
-
R.B.G. – 0.5 million GEL
-
TV Company Caucasus – 0.4 million GEL
It is important to mention that during the two toured presidential elections of 2018, the approximate cost of free political advertisement amounted to 30 million GEL and the total value of paid political advertisement amounted to 8 million GEL. The total value of paid and free political advertisements amounted to about 38 million GEL.
