In the dynamic realm of international business, effective customer relationship management (CRM) stands as a key determinant of a company’s success. HawX, one of the flourishing Georgian tech company, plays a significant role in this landscape by providing quality services to firms.
Established just a few years ago, HawX has been exclusively focused on the international market and achieving rapid success. Today, the company has a presence in numerous countries.
Forbes Georgia engaged in a conversation with Giorgi Tsutskiridze, who is a Founder and CEO at HawX and also holds the position of chief commercial officer at SPRIBE. The discussion delved into HawX’s journey, current challenges, and future plans, but it also expanded beyond, touching on the iGaming industry and the promising educational platform, Eruditu.
What sparked your interest in the Customer Relationship Management (CRM) industry, leading to the establishment of HawX in 2020? Can you provide some insights into the company’s history?
HawX has been actively operating in the international market for four years now, and I believe, one of the key factors contributing to our success, is the company’s foundation by industry professionals who keenly understood market demands.
Furthermore, my time at Harvard Business School allowed me to build a valuable network, crucial for any company’s success. Combining this with accumulated knowledge and experience throughout my career, along with our team’s dedication, has positioned us to meet customer demands and safeguard their interests effectively.
Could you elaborate on the principles and values that form the basis of HawX?
Our core values revolve around protecting the interests of our customers and enhancing the outcomes they seek from us. Our service portfolio involves everything necessary for effective customer communication, retention and satisfaction, making these principles integral to our operations. Continuous development is a cornerstone for us, evident in our participation in numerous international conferences, solidifying our name and reputation in the global market.
What factors do you attribute to HawX’s success on the international stage within such a short span?
The success of any company is tied to its personnel. We’ve strategically placed seasoned experts in key positions while also fostering the development of young talents, including students. Our commitment to innovation and constant improvement, coupled with enduring customer relationships, sets us apart. Notably, we maintain long-term collaborations without relying on short-term or terminated contracts.
Reflecting on your journey, what were the primary challenges faced and how did HawX overcome them?
Establishing ourselves in the international market was undoubtedly the most challenging. Gaining recognition for our experience and earning trust were paramount. Fortunately, our past successful cases played a pivotal role in overcoming these hurdles, fostering confidence in our capabilities.
In which countries does HawX currently operate?
HawX operates in more than 40 countries, providing services to some of the world’s most influential companies. The company’s popularity is a direct result of delivering high-quality services.
Could you outline the main services that HawX provides to its customers?
Our company offers seven main services, covering the spectrum of requirements for effective growth and optimal functioning of online businesses. These services encompass development, CRM, financial management and various aspects of business management. Customers choose us with the assurance that their companies’ key financial indicators will experience guaranteed growth through our collaboration.
Does HawX have a presence in Georgia?
While e-commerce has been thriving in Georgia for the past decade, we’ve directed our focus towards the international market. The global market offers greater opportunities for rapid development and growth, aligning with our strategic interests.
Are there plans to enter new markets or diversify services further?
Certainly, our plans include expanding our reach and establishing a more extensive presence globally. We aim to add more offices and increase our workforce to accommodate this growth.
Let’s shift focus to your new startup, Eruditu. What is the underlying idea and goal behind this educational platform?
Eruditu is an innovative, development-oriented educational platform connecting knowledge disseminators and learners. It offers the opportunity to master in-demand professions from the comfort of one’s home, at any time and place without colossal costs. Our goal is to provide a user-friendly platform that democratises access to education.
You also serve as the Chief Commercial Officer of SPRIBE. Could you provide insights into the company’s current stage of development?
SPRIBE, founded in 2018, has been instrumental in revolutionising the iGaming industry with its Crash/Arcade games. Focused on innovative iGaming products and casino games, our flagship game, Aviator, is particularly popular among the Y and Z generations, boasting up to 10 million monthly players. As we closely monitor online gambling trends, we anticipate significant future successes for SPRIBE.
