For 17 years, the audit and consulting company MOORE ABC continues to expand in the Georgian market. Managing Partner Misha Abaiadze names a partnership approach, innovation orientation, and investing in the team as the foundation of success.
Author: Kakhi Chakvetadze
Moore ABC, which appeared on the Georgian market in 2008, offers customers diverse services, including accounting, tax reporting, property valuation, auditing, and other professional services.
Along with useful services, the key to Moore ABC’s success is access to international experience – it’s part of Moore Global, one of the oldest global networks of consulting firms, covering more than 110 countries worldwide. Moore ABC is also among the top ten highest-earning audit companies in Georgia – according to 2024 data, revenue directly from audit services amounted to approximately 2.09 million GEL.
With this indicator, according to data from the Service for Accounting, Reporting and Auditing Supervision (SARAS), MOORE ABC ranks 8th among audit companies, and with an annual revenue growth of 63%, it is in 2nd place. The company’s managing partner, Misha Abaiadze, believes that all this not only reflects financial stability but also that their services are truly needed and benefit businesses, and this circumstance motivates the company to continue its activities innovatively and responsibly.
“Moore ABC’s main strength is stability – it’s a steadily growing company whose main goal is to provide services in line with international standards, with a flexible and individual approach. Our partners are directly involved in the processes, which means a high level of responsibility and a guarantee of quality. We develop visions together with clients and respond to existing challenges in today’s changing environment,” – he says.
For these reasons, Moore ABC’s comprehensive package of services is used by leading companies in the private sector, international investors, and state-owned companies. The key to attracting and retaining customers consists of these components: reliability, communication, quality of decisions, including: innovative approaches, continuous connection with companies, and their uninterrupted support.
However, satisfying customer demands is impossible without caring for employees’ career development, and the company treats this with no less attention.
“At Moore ABC, we believe that the continuous development of employees is the foundation of the firm’s progress, and the ACCA Accredited Employer Gold status is proof of this. We offer employees numerous opportunities for training, certification, and international experience. The work environment is based on transparency, support, and continuous professional growth,” – Misha Abaiadze tells us.
Moore ABC also strives to create real value for society and actively promotes the development of financial transparency in the country, helps businesses with consultations, and cares for the development of young people into professionals – the team is involved in educational initiatives, sharing practical knowledge with students and aspiring accountants, with the ultimate goal of creating a strong and ethically operating financial environment.
Against the background of dynamic sector development, to maintain high professional standards, Moore ABC fully complies with both local and international regulations – Misha Abaiadze says that the company regularly undergoes both internal and external inspections, which provides the opportunity to improve processes and stay one step ahead.
Moore ABC’s credo is a reliable and quality-oriented approach, and the main reasons for its success are the professionalism of the team, high-quality service, and long-term relationships with clients. But success does not provide a reason to stop; the list of five elements of success (experience, useful and quality services, caring for clients and employees, and creating social value) is growing, and the company’s nearest future is linked to strengthening technological services, developing the ESG direction, and regional expansion.
Behind these steps is full readiness to meet the growing demands of the market, the desire to remain the best employer in the field, and a symbol of quality in the Georgian market.
