As the world accelerates toward a greener, cleaner future, Georgia stands at a pivotal moment. The country’s potential to become a regional leader in electric mobility is undeniable—powered by an electricity grid already dominated by renewable energy and an increasingly climate-conscious population. However, infrastructure and bold vision are needed to turn potential into progress. This is where Electrify Georgia steps in.
Electrifying Tbilisi, One Charger at a Time
Electrify Georgia, a local pioneer in electric vehicle (EV) charging infrastructure, is on a mission: to electrify Tbilisi and make EV adoption not only possible but practical for all. With a growing network of ultra-fast DC charging stations powered by smart technology, the company is laying the foundation for a cleaner urban transport system—one that reduces air pollution, noise, and the city’s overall carbon footprint.
“Georgia has everything it needs to leapfrog into a sustainable mobility future,” says Beso Papiashvili, CEO of Electrify Georgia. “Our job is to accelerate that shift by solving the biggest pain point—reliable, accessible charging infrastructure.”
Georgia’s EV Market: Poised for Growth
The numbers speak volumes. In 2024, Georgia imported 5,402 electric vehicles, marking a 151% increase compared to 2023, setting an absolute record over the last decade. This surge reflects a rapidly growing interest in green transportation, especially among younger, urban consumers.
Despite this impressive growth, when benchmarked against regional peers like Turkey—where EVs accounted for 10.2% of the 1,014,830 cars registered between January and December 2024—Georgia still has ground to cover.
Nevertheless, Georgia holds a unique edge: more than 75% of its electricity already comes from renewable sources, primarily hydropower. This means EVs in Georgia aren’t just low-emission—they’re practically zero-emission in their operational life.
Building for the Future, Today
Electrify Georgia is currently rolling out the next generation of fast chargers—150 kW and above—strategically located in high-traffic urban areas and along intercity routes. These chargers are fully integrated with a mobile app experience, offering drivers real-time availability, navigation, and payment—all in a few taps.
The company’s vision doesn’t stop with infrastructure. Electrify Georgia is also focused on sparking behavioral change—educating the public, engaging with municipalities, and advocating for policies that make EVs more accessible to the average Georgian driver.
Regional Comparisons: A Mixed Landscape
In Armenia, the EV market is also witnessing growth. By early 2025, nearly 5,000 electric vehicles had already been imported into the country, approaching the annual quota established by the Eurasian Economic Commission.
Azerbaijan is experiencing a nascent yet promising shift toward electric mobility. In 2023, the country imported 3,102 electric vehicles, a 19-fold increase compared to 2021. While the overall number remains modest, the trajectory suggests growing interest and potential for future expansion.
Turkey presents a more advanced scenario. As of the end of 2024, there were 183,776 EVs registered in Turkey, representing 1.1% of the total 16.2 million cars on the road. The Turkish government aims to have EVs comprise 30% of its auto market by 2025, reflecting significant policy support and infrastructure development.
Tbilisi as a Regional Role Model
Compared to its neighbors, Georgia has the potential to become a model for sustainable urban development in the South Caucasus. In Armenia and Azerbaijan, EV penetration remains in its early stages. In Turkey, progress is more pronounced, driven by substantial government investment. Georgia’s EV revolution, on the other hand, is being shaped by nimble, private-sector innovators—like Electrify Georgia—who are moving fast and thinking big.
The Road Ahead
To meet Georgia’s green ambitions, more cooperation is needed—from policymakers, developers, utilities, and the public. Electrify Georgia is committed to staying at the forefront of this transformation—not just as a business, but as a movement.
The company envisions a Tbilisi where charging stations are as common as gas stations. A city where children breathe cleaner air. A country where sustainability and innovation go hand in hand.
Georgia is ready for the electric future. And Electrify Georgia, led by Beso Papiashvili, is proud to help drive it forward.
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