Author: Andi Stark
Photo credit: AskMe
Influencer marketing has become a major part of digital advertising, but many brands and influencers struggle with fake followers, low engagement, and unclear results. AskMe, a company specializing in AI-driven influencer analytics, is working on solutions to make marketing more transparent and effective. The platform is helping influencers and brands improve their strategies and build genuine connections with their followers by using real audience data and AI insights.
Fixing the Problem of Fake Engagement
Fake followers and misleading engagement numbers have been big issues in influencer marketing. A 2023 study by HypeAuditor found that 55 percent of Instagram influencers had some fake engagement, making it harder for brands to know if they’re getting real value from their campaigns. AskMe is tackling this problem with AI-powered tools that separate real audience interactions from fake ones.
“Influencer marketing needs to evolve beyond vanity metrics,” said AskMe’s spokesperson. “It is not just about audience size anymore. Brands want to know if an influencer’s followers are actually engaging, reacting, and purchasing.”
AskMe helps influencers and brands by providing real-time data on their audience’s behavior. Instead of only focusing on follower counts or basic engagement rates, the platform analyzes how followers interact with content, whether they are active or passive, and whether they are likely to become customers.
Using AI to Improve Marketing Strategies
Artificial intelligence is becoming a key tool in digital marketing. Machine learning models can predict what kind of content will perform best, track engagement trends, and help marketers make better decisions. AskMe’s AI Audience Insights Tool does precisely that, helping influencers and brands understand their audience’s interests and behavior patterns.
A 2024 study by Influencer Marketing Hub predicts that AI-driven analytics will improve campaign efficiency by 30 percent by 2025. This means brands can spend their marketing budgets more wisely, and influencers can focus on creating content that resonates with their audience.
Instead of relying on past performance, AskMe tracks real-time engagement and provides instant feedback. This is especially useful for fashion, beauty, and tech industries, where trends change quickly. Influencers and brands can stay relevant and keep their audiences interested by adapting to new insights.
Expanding into New Markets
AskMe plans to expand into Asia and the Middle East, where influencer marketing grows fast. A report from Statista estimates that influencer marketing spending in Asia will reach $17.4 billion by 2026, thanks to more social media users and an increase in online shopping.
AskMe customizes its AI tools to match local markets and cultures to succeed in these regions. The company is also forming partnerships with influencer agencies in these areas to make its analytics tools more accessible.
“There is a huge opportunity in markets where social media engagement is high, but data-driven influencer marketing is still developing,” said AskMe’s spokesperson. “Companies that invest in transparency and audience insights will be better positioned to build long-term brand relationships.”
Challenges in the Industry
Like many companies in digital marketing, AskMe faces challenges related to data privacy, changing social media algorithms, and new regulations on influencer marketing. In the European Union, stricter rules on data collection may affect how AI models analyze user behavior.
Social media platforms also limit access to engagement data for third-party tools, making it harder to track audience activity. To deal with this, many marketing companies, including AskMe, are developing tracking systems that follow the latest regulations while still providing valuable insights.
AskMe focuses on AI models that use public engagement data instead of private user information. This way, the company can continue offering audience insights without violating privacy laws.
The Future of Influencer Marketing
Brands are shifting from large-scale campaigns to more focused influencer partnerships. Companies are prioritizing engagement quality and audience trust instead of choosing influencers based only on their follower count.
AskMe is developing new AI tools that will allow brands and influencers to predict how their content will perform before they post it. This could make influencer marketing more data-driven and help brands maximize their return on investment.
A report from Business Insider Intelligence projects that influencer-driven e-commerce sales will surpass $100 billion worldwide by 2027. As brands invest more in influencers, accurate measurement tools will be even more important.
“Brands are becoming more selective about the influencers they work with,” AskMe’s spokesperson said. “They are asking tougher questions about audience authenticity and engagement quality. AI is helping answer those questions in ways we could not before.”
AskMe is playing a role in making influencer marketing more transparent and effective. The company is helping brands and influencers build stronger, more authentic connections with their audiences by focusing on real engagement, and AI-driven insights, and expanding into new regions.
S
