Photo Courtesy of Evan Parsons
Los Angeles-based photographer Evan Parsons captures moments that inspire people to pause and reflect. Collaborating with Park Pictures, a renowned advertising production company, he uses his photography to help viewers notice the often-overlooked details in their surroundings and discover hidden stories.
Bringing Art Into Everyday Environments
Parsons’ images end up in airports, transit stations, and on city billboards where people move quickly. He photographs large campaigns, including those for Bank of America during The Masters golf tournament. For this campaign, he photographed at several golf courses over twenty days, a process that took much longer than most commercial shoots. His images feature athletes and scenes from the tournament, displayed on billboards and online, reaching a wide audience.
Art has the power to shift how we experience the world, and Parsons believes encountering it in daily routines can change how people perceive their surroundings. His photographs invite viewers to look closer, often revealing unexpected moments or emotions that might be missed. Many of his images appear on billboards and in airports, spaces where people often rush past unnoticed. Parsons hopes that when someone encounters his photos during their commute or travels, they take a moment to see something different.
Telling Stories Through Images
Parsons captures real moments that invite viewers to imagine what happens in each scene. He focuses on small gestures, expressions, and scenes that people often miss. His goal is to spark curiosity and encourage people to think about the stories behind them. Rather than prioritizing products, he strives to form an emotional connection between the image and the viewer, evoking thoughts and feelings that resonate on a personal level.
This creative process generates positive reactions in public spaces. When his photos are installed in public, commuters stop to look, take pictures, and talk about what they see. Parsons explains, “I want my photos to make people wonder, to ask questions, and maybe even see their surroundings in a new way.” His work often becomes a starting point for conversations, and photography brings people together even in busy places.
Adapting to New Challenges
Parsons keeps up with changes in technology and culture in the advertising industry. He considers how his images fit into their surroundings and thinks about how they might affect people who see them. He recognizes that cities are saturated with images, so he crafts photographs that stand out and feel meaningful.
He continues to photograph campaigns for Johnson & Johnson and Chevrolet, engaging with a variety of subjects and settings. No matter the project, Parsons produces images that feel honest and relatable. He believes that art and advertising should combine to create something memorable.
Parsons encourages people to slow down, notice details, and find stories in the world around them. He hopes to catch someone’s eye, even if just for a brief moment, and challenge them to see their surroundings differently. He believes that even the most ordinary situations can reveal something special when viewed with curiosity and attention. Through his photography, Parsons demonstrates that profound stories exist everywhere, waiting to be uncovered.
