In 2024, European Village, a leading Georgian development company known for its high-quality real estate projects, again was listed among the top 10 Georgian brands. The company is now well-known beyond the country’s borders for its leadership in the luxury segment and partnership with global industry giants. A brief account of an innovative company.
History
European Village initially focused on premium real estate development and was the first to introduce the luxury villas in Georgia. These villas remain the only such properties at Batumi, the country’s prime seaside resort. By bringing the first commercial projects in this niche to market, European Village established itself as a pioneer in luxury low-rise developments, as villas had previously only been built privately.
The villa complexes built by EV became the first profitable investment projects in the region. Many owners bought villas not for personal use but to generate rental income, with the company managing these properties, allowing for passive income.
They also demonstrated that investing in luxury holiday real estate was more profitable than purchasing apartments. In addition to regular rental income, these premium villas have appreciated in value significantly, increasing by over 160% in just 18 months after completion.
Furthermore, European Village was the first to venture into elite low-rise construction, a level above premium. Next year, the company will unveil Elite Family Club , a luxury residential complex in Batumi, further cementing its leadership.
Global Leaders
Two years ago, on July 11, 2022, European Village signed an agreement with the American company Wyndham Hotels & Resorts to build a hotel complex in Batumi. Wyndham is the world’s largest hotel chain by number of properties, with over 9,300 hotels across 95 countries. Through this partnership with a global leader, European Village brought the high-end Wyndham Grand brand to Georgia. There are only 78 Wyndham Grand hotels worldwide, and just two in the post-Soviet space.
The project, named Wyndham Grand Batumi Gonio, will comprise four hotels featuring 1,055 rooms, family residences, hotel villas, and townhouses, with completion expected in 2025. Its array of unique features cements European Village‘s leading position in the market.
Distinctive Features
Wyndham Grand Batumi Gonio will be the first luxury all-inclusive hotel complex in Georgia. To manage the property, the developer partnered with Aimbridge Hospitality , the world’s largest hotel operator, which oversees a portfolio of over 1,500 hotels, predominantly in the luxury segment.
Wyndham Grand Batumi Gonio is the first project in Georgia that Aimbridge has managed from its inception, overseeing it “from the ground up.” On July 4, 2024, European Village signed an agreement with the global leader for the management of the complex under construction.
The complex will include almost 100 infrastructure facilities: 12 restaurants and bars offering halal, kosher, and children’s menus, 7 pools, 3 SPA (including a women-only halal SPA), a physiotherapy and rehabilitation clinic, a water park, sports facilities, and play areas for children. This ensures year-round enjoyment, regardless of the season.
A unique aspect of Wyndham Grand Batumi Gonio is the opportunity for individuals to purchase a hotel room or a share of one, allowing them to combine property ownership with income generation from rentals.
The standout feature of Wyndham Grand Batumi Gonio is that it is the first project of its kind in Georgian real estate development. Specifically, investors can purchase a hotel unit or even a share of one. This allows buyers to meet multiple objectives—acquiring property for personal use, vacationing, and generating rental income.
The third global leader European Village brought to Georgia is the international vacation exchange program RCI . The development company became the first in Georgia to sign an agreement with RCI .
This partnership allows the company’s clients to enjoy vacations in 110 countries at no additional cost, or even turn their lives into a continuous journey of leisure and entertainment.
As a result, Wyndham Grand Batumi Gonio is regarded as the number one investment project in Georgia, and European Village as the undisputed leader in the country’s luxury real estate and investment market. While Georgia has previously hosted luxury hotels, international brands, and even all-inclusive services, European Village was the pioneer in combining all these advantages into one project, opening the branded luxury market to private investors.
Outlook and Future Plans
The development company plans to further expand this sector, which is becoming a key driver of Georgia’s economy. The company’s flagship project, Wyndham Grand Batumi Gonio, is already causing concern among Turkish and Russian hoteliers, as the introduction of all-inclusive services in Georgia is creating strong competition and reshaping the region’s tourism market.
Already, Georgia is attracting tourists from Europe, Israel, and even Arab countries, who increasingly prefer Georgia over Dubai. These visitors, who tend to have higher spending capacity, expect higher quality service and are willing to pay for it. For comparison, tourists from the EU and Israel spend an average of $1,300–1,400 per trip to Georgia, while those from Turkey and Russia spend $400–650. European Village primarily targets travelers with an annual income of over $500,000, who seek high-end real estate and premium services.
The company plans to build up to ten new branded hotels with all-inclusive services and room sales options. European Village has also set a new benchmark for construction quality, offering a 150-year guarantee on its reinforced concrete structures. Investment guarantees, such as guaranteed income, assets appreciation, and buyback options, are enshrined in the company’s contracts.
Properties developed by European Village are currently sold at the highest prices in the country, shattering the stereotype of Georgia as a nation with inexpensive real estate. The Georgian development company is a magnet for global leaders and foreign investment, and its unique offerings and innovations are the foundation of its continued dominance in the Georgian luxury real estate market. S
