This isn’t just another retail location. For the first time in Georgia, Bang & Olufsen is opening a new showroom – bringing a curated selection of premium audio products, a wide variety of choices, customization possibilities, and exclusive limited-edition items.
The Tbilisi showroom is designed to immerse visitors in the world of Bang & Olufsen, blending iconic design with exceptional sound and personalized experiences.
A New Chapter in Luxury Audio Begins
A name synonymous with design excellence, acoustic innovation, and timeless craftsmanship – Bang & Olufsen is set to make its official debut in Georgia with the opening of a new format store in Tbilisi, introducing a format and product range never before seen in the Georgian market. This bold step brings the globally renowned Danish brand to one of the most vibrant and fast-evolving cities in the region, marking a defining moment for Georgia’s luxury retail landscape.
Founded in 1925, Bang & Olufsen has built a legacy of blending sound, design, and technology into unparalleled sensory experiences. From iconic speaker systems to advanced headphones and home entertainment solutions, the brand has long been a favorite among audiophiles, design purists, and tech-savvy luxury seekers around the world. With its Tbilisi launch, Bang & Olufsen continues its tradition of identifying dynamic markets ready for next-level lifestyle experiences.
Why Tbilisi, Why Now?
In recent years, Tbilisi has emerged as a regional epicenter of cultural energy and refined taste, attracting global brands across fashion, hospitality, and technology. The increasing appetite for premium experiences and high-end consumer products has made the city a natural next step for Bang & Olufsen’s expansion.
“Our entry into Georgia isn’t just about opening a store—it’s about opening a world of sensorial innovation to a growing audience of discerning customers,” said a ASBC Georgia General Manager, Anzor Lomidze. “Tbilisi’s sophistication, creativity, and growing luxury retail presence make it the perfect home for Bang & Olufsen.”
Tbilisi, Meet the Future of Audio
This isn’t just another retail location. The Tbilisi store brings Bang & Olufsen’s globally recognized showroom format to Georgia for the first time. Designed to immerse visitors in the brand’s world, the space will offer:
- Personalized consultations for home audio and interior integration
- Hands-on product experiences, allowing customers to feel and hear the B&O difference
- Curated spaces where technology and interior design blend seamlessly
- Tailored customer service, including an in-store concierge to guide each guest through their individual journey, from product selection to aftercar
The concept aims to redefine what premium audio retail looks like in Georgia, combining form, function, and finesse under one roof.
An Exclusive Opening Experience
While full details of the launch celebration are still under wraps, Bang & Olufsen Galleria Tbilisi is preparing to welcome guests into its world. The grand opening is set for April 30, marking a significant moment for luxury retail in Georgia and inviting visitors to explore the brand’s iconic blend of sound, design, and innovation.
Redefining Luxury Tech in Georgia
With this milestone opening, Bang & Olufsen positions itself not just as a brand, but as a lifestyle authority for the modern Georgian consumer – an intersection of art, sound, and innovation.
“We believe in creating experiences that resonate beyond technology,” shared a Store Manager, Giorgi Kazakhashvili “Tbilisi is ready for something extraordinary – and we’re proud to be a part of its next chapter.”
Visit Us and Discover the Sound of Sophistication
The new Bang & Olufsen store in Tbilisi will be open on April 30 – inviting a new generation of listeners, creators, and visionaries to experience the future of audio.
Be among the first to visit.
Register here to receive exclusive opening day updates and a personalized welcome at the store.
Bang & Olufsen · April 30 · Galleria Tbilisi G floor
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