Dunkin’ Georgia has been awarded Franchisee of the Year – Europe at the Inspire Brands Regional Conference 2025, held in Dubai. Revealed among 11 European countries with 350+ Dunkin restaurants, is prestigious recognition celebrating Dunkin’ Georgia’s outstanding operational excellence, consistent double-digit growth, and innovative contributions to the quick-service restaurant (QSR) industry in Georgia and the region.
The award was determined by key achievements, including sustained comparable sales growth of 25%+, opening Georgia’s first drive-thru DUNKIN’ store, expanding the beverage category as a growth driver, innovative marketing communications and Cutting-edge technological innovations in customer service and operations.
Since signing an exclusive franchise agreement with DUNKIN’ in 2014, Wissol Group has grown the brand into one of the most successful quick-service restaurant chains in Georgia. Every day, loyal DUNKIN’ customers in Georgia consume more than 25,000 cups of coffee, solidifying DUNKIN’ as the largest coffee and coffee products retailer in the country. Today, DUNKIN’ Georgia operates 75 restaurants nationwide, powered by a centralized high-tech production facility that since 2016 has fully localized production and supplies nearly 100 product varieties daily.
Samson Pkhakadze, President of Wissol Group, commented:
“This award is of great importance not only to DUNKIN’ Georgia but to Wissol Group and the entire country. Under the legendary global brands Wendy’s®, DUNKIN’ and SUBWAY®, we now unite nearly 130 restaurants, making Wissol Group the largest player in Georgia’s restaurant industry. Our success reflects Georgia’s ability to embrace world-class standards, deliver innovation, and compete at the highest international levels. We are deeply proud that DUNKIN’ Georgia has been recognized among Europe’s best.”
Givi Gvetadze, CEO of DUNKIN’ Georgia, added:
“This recognition is not only a testament to DUNKIN’ Georgia’s achievements, but also a celebration of our customers, who trust and choose us every single day. Our team has worked tirelessly to ensure the highest standards of quality, service, and innovation. Winning Franchisee of the Year – Europe is a proud moment for DUNKIN’ Georgia, and we are committed to continuing our journey of growth, delighting coffee lovers across the country.”
About DUNKIN’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and Ins
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