Photo credit: Bijan Burnard
Bijan Burnard, CEO of Lattice, is transforming the perception of blockchain in Europe’s business and institutional sectors. He focuses on blockchain as a practical tool for companies, governments, and universities, rather than the volatility of cryptocurrencies. Lattice’s strategy includes market expansion, partnerships with educational institutions, and real-world applications to position blockchain as a key driver of business value and economic growth in Europe.
Driving European Expansion
What started as a €2 million seed investment has grown into a €200 million annual revenue powerhouse. Under Burnard’s leadership, Lattice has become the preferred partner for European conglomerates looking to modernize through blockchain integration, offering innovative plug-and-play solutions that fit seamlessly into existing infrastructure.
Lattice impacts various sectors, including retail and healthcare, through its tokenization platform that transforms traditional processes into efficient operations. A notable case is a major European retailer that used Lattice’s blockchain solution for its supply chain and loyalty programs. Burnard projects that €1 billion retail companies could double their value by adopting blockchain, thanks to enhanced efficiency, improved customer engagement, and new revenue streams.
Educating the Next Generation
Burnard has partnered with top European universities to develop comprehensive blockchain education programs. These initiatives focus on practical applications, business strategy, and ethical considerations, offering masterclasses on tokenomics and workshops for building decentralized applications. Thus, they are fostering a new generation of blockchain professionals.
The educational outreach extends beyond traditional academic settings. Lattice has developed industry-specific training programs that help businesses understand and implement blockchain solutions effectively. These programs have been particularly successful in helping middle management and executive teams bridge the gap between theoretical knowledge and practical application.
Blockchain’s True Potential
“The crypto bubble has been an embarrassment to blockchain,” Burnard says, “but it does not define the technology. Blockchain is about solving real-world problems and driving measurable impact.” This pragmatic approach has resonated strongly with European business leaders who have grown skeptical of blockchain due to cryptocurrency volatility.
Lattice’s track record supports Burnard’s vision. The company has documented numerous success stories, including a European retail brand that, through blockchain integration, reduced operational waste by 25 percent and increased customer retention by 40 percent. These results demonstrate the tangible benefits of blockchain adoption when properly implemented. Beyond operational improvements, companies working with Lattice have reported enhanced supply chain transparency, reduced fraud, and improved stakeholder trust.
Building Awareness and Worthiness
Through strategic partnerships and demonstrated results, Burnard is committed to building what he calls “worthiness” around blockchain. His approach combines rigorous research, practical implementation, and transparent reporting of outcomes. This methodology has helped establish Lattice as a trusted authority in the European blockchain landscape.
Looking ahead, Burnard’s vision for blockchain adoption extends beyond individual company success. He sees the technology as a catalyst for broader economic transformation across Europe. Through continued collaboration with governments, educational institutions, and industry leaders, Lattice is helping establish frameworks that promote responsible innovation while ensuring security and compliance.
The impact of this work is already evident in the growing number of European companies incorporating blockchain into their core business strategies. As these early adopters demonstrate success, they create a blueprint for others to follow. While challenges remain, particularly in areas of regulation and standardization, the foundation for widespread blockchain adoption is being laid through the combined efforts of innovators like Burnard and forward-thinking organizations across Europe.
