Photo Credit: Yana Ernazarova
Marketing is no longer about simply shouting louder than the competition; it’s about building genuine connections that transform consumers into passionate brand advocates. This is where Yana Ernazarova excels.
As the chief marketing officer at Edushape—a prominent name in children’s toys—and a former leader at Procter & Gamble (P&G), Ernazarova has spent over a decade reshaping how global companies approach digital marketing, consumer loyalty, and sustainable growth. Her impressive career trajectory spans high-growth startups and iconic brands like Pampers, showcasing her unique ability to blend agility with scalability.
From Startup Spark to Global Impact
One of Ernazarova’s most notable achievements at P&G was her ability to infuse startup-like agility into the company’s digital marketing strategies. During her tenure, she led the Pampers Startup team, where she developed groundbreaking initiatives that empowered the company’s legacy brands to thrive amid fierce competition from nimble startups. To maintain Pampers’ competitive edge, Ernazarova accelerated the evolution of marketing messaging, optimized consumer data acquisition, and leveraged insights to enhance campaign performance.
Her leadership was instrumental in redefining Pampers’ global digital marketing approach. She overhauled how digital products were developed, streamlined roles and responsibilities across the global organization, and established new success metrics. This comprehensive strategy elevated the billion-dollar brand’s marketing impact and earned her the prestigious P&G CEO Award, a recognition reserved for the top 1% of employees worldwide.
Rewriting the Rules of Global Digital Marketing
Ernazarova’s impact did not stop there. By seamlessly integrating creative content marketing into brand-owned digital platforms, she drove large-scale consumer data acquisition, significantly strengthening brand loyalty and enhancing marketing efficiency. These strategic efforts resulted in multimillion-dollar savings for Pampers and laid the foundation for replicating this success across other flagship P&G brands like Tide and Gillette.
With experience spanning markets in the United States, Switzerland, and over 60 other countries, Ernazarova’s global perspective is a testament to her versatility. She consistently demonstrates her ability to balance the strategic demands of multi-billion-dollar brands with the nimbleness required by startups, making her a formidable force in today’s rapidly evolving marketing landscape.
A Blueprint for the Next Generation of Marketing Leaders
Yana Ernazarova’s journey is a testament to the power of perseverance, adaptability, and vision. Having moved to the United States alone at the age of 15 to pursue her education, she embodies resilience. With an MBA from the Wharton School and a degree in Economics from Dartmouth College, Ernazarova remains deeply dedicated to mentoring the next generation of marketing leaders.
In the future, Ernazarova sees the next wave of innovation in consumer goods being driven by sustainability. As a passionate advocate for eco-friendly brands, she is committed to utilizing her experience to develop and promote products that meet consumer needs while contributing to a greener future.
“The future of marketing goes beyond simply understanding consumers,” Ernazarova notes. “It’s about creating meaningful experiences that align with their values and drive sustainable growth for businesses and communities alike.”
As she continues to make her mark at Edushape and beyond, the broader consumer goods industry can expect to see her influence expand. From her transformative work at P&G to her innovative strategies in the startup world, Yana Ernazarova is set to redefine the future of consumer goods marketing.
