- An agreement with luxury car manufacturer BENTLEY MOTORS has already been signed
Tegeta Cars, a company under Tegeta Holding, has officially become the representative of the iconic British brand Bentley in Georgia’s auto sector, having already signed a dealership agreement with the British brand. This marks a significant milestone in the development of luxury vehicles in the country.
The partnership will enable Tegeta Cars to introduce outstanding Bentley models to the Georgian market. Construction has begun on a conceptual brand showroom, set to officially open in November 2024, at 129 Agmashenebeli Avenue. The showroom will be dedicated to showcasing Bentley’s excellence. Customers will have the opportunity to explore the latest models of the luxury brand and customize each vehicle to their preferences. A service area will also be built, ensuring that every car receives the very best maintenance from professional Tegeta mechanics.
Petre Tsakadze, Chief Officer of Tegeta Holding’s Light Vehicles Division: “Bentley is a brand with a rich history, and we are proud that Tegeta Cars has become the official representative of the legendary car manufacturer. It is important for us to share Bentley’s experience in everyday business, and we consider their path as a bright example to follow.
“Tegeta Cars is proud to be the first official representative of luxury cars in Georgia. We continuously study customer demands and respond accordingly. There has been significant potential in the Georgian market for some time, and we decided to cover the mentioned segment as well.”
Bentley motors was founded in 1919 in London. The company was created by Walter Owen Bentley with a simple goal: to build a “fast, reliable, and the best car in its class.” It was this principle that led to Bentley’s success. Shortly after its creation, Bentley set numerous speed and endurance records, including at Indianapolis, Isle of Man and Brooklands.
The Bentley Boys, achieved remarkable success by winning at Le Mans in 1924, 1927, 1928, 1929 and 1930; Since then, the name Bentley has been associated to a plethora of accomplishments in the automotive world. Bentley pursues a path of technological development. In 2020, the company approved the Beyond100 manifesto, reflecting the main goal of the manufacturer to become the most sustainable car manufacturer in the world in the direction of luxury cars.
This legendary brand will soon be available to Georgian consumers, and is already included in the Tegeta Cars portfolio.
Tegeta Cars, a company under Tegeta Holding, has been active in the market since 2010, focused on advancing the auto industry in the region. In partnership with the world’s leading brands Porsche, Mazda, Toyota, Volvo, Geely, Zeekr, Auto Gallery, Europcar, NIU, and Indian, Tegeta is continuously enhancing access to safe, comfortable and eco-friendly transportation. With its updated portfolio, Tegeta Cars offers the most diverse choice of vehicles and motorcycles. In addition to introducing and establishing brands in the region, the company is also committed to delivering customers the highest quality post-purchase service. For 14 years, Tegeta Cars has been making strides in developing and creating an exceptional environment for car enthusiasts, supported by a professional team.
S
